A Successful Startup Launch: Powerful Validation & Growth Strategies

Lisa Russell (Founder), Equity Directory

Twitter, LinkedIn

All too often entrepreneurs launch a startup only to then wonder how they'll drive traffic and gain customers. I'll guide you through idea validation techniques and pre-launch growth strategies that will allow you to launch with a supportive and excited list of potential customers already lined up.

Entrepreneurialism and Business / Masterclass / Impart wisdom / Enabling / Intermediate

Event: Johannesburg

Hashtags: #startup #growthhacking

Best for: Early stage startups, founders, entrepreneurs, growth hackers

Speaker country: United States

Questions this session will answer:

How can I be sure my idea resonates with my audience?
Am I solving a real problem for my potential customers?
What tools should I use to validate my idea before developing it?
How can I generate traffic to my website from day 1?
How do I build an active and supportive community around my startup?

Speaker qualifications:

I have helped launch 5 startups in the last 6 years. Through this process I've learned a lot about what it takes to succeed. I've also co-founded a community organization of over 1000 members that focuses on helping female entrepreneurs launch and scale their businesses.

I was named one of 100 women of inspiration in 2014.
I was named one of 10 women impacting the Chicago Tech & Startup community in 2014.
I was named Emerging Leader of Chicago in 2012.

Supporting material:

I often speak about pitching startup ideas, raising capital, and more. I run 8 week program at pitchtrainingcamp.com as well. Happy to share decks and more.

Further I've gone into many entrepreneurship education settings to speak including: Startup Institute, Girls Who Code, Live Well Project, as well as guest speaking at UCLA.


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