Business success comes with focus. But there is a multitude of reasons why your company may want to diversify its service offering or client base: Securing your business, providing a more comprehensive service to your clients, providing your team with new challenges, or maybe just for your own ego.
Entrepreneurialism and Business / Success story or case study / Talk about success or failure in a positive way / Inspiring / Intermediate
What are different paths to diversification?
Which potential pitfalls must I consider?
Why should I do this?
I'm a founder of the Amazee Group based in Zurich, Switzerland.
Amazee was founded in Zurich in 2007 as a social web platform and successfully repositioned itself as Amazee Labs, a web service company in 2010. In 2013 the Amazee Group founded a spin-off, Amazee Metrics. In 2014, after the third successful year, Amazee Labs expanded to the US and opened an office in Austin, Texas.
In June 2015 Amazee Labs opened an office in Cape Town.
Furthermore, I've been the host on stage at TEDxZurich for the past three years and organised Startup events in Zurich before moving to Cape Town end of 2014.