User Research - Tales From the Trenches

Rob Cowie (Head of User Experience (UX) and Design), Discovery Health

Twitter, LinkedIn

User research is a vital part of the User Experience (UX) toolkit, and is especially useful when developing new products and services. In my talk I tell some stories about research from experience – unexpected findings, surprises, ‘why didn’t I think of that’ moments, research for validation and inspiration. An entertaining and insightful look at the things people come up with when you are out there engaging with them.

Design and Development / Solo / Impart wisdom / Inspiring / Beginner

Event: Johannesburg

Hashtags: #talesfromthetrenches #uxcentral

Best for: Designers, developers

Speaker country: South Africa

Questions this session will answer:

Why is it important to do user research?
What are some of the surprises that have come out of doing user research?
What exists in the gap between what people do, and what people say they do?
What are the funniest anecdotes and quotes that have come out of our research?

Speaker qualifications:

I've spent many years conducting user research and built up many entertaining and insightful stories about what comes out of the research.

Supporting material:

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