FREE TV on mobile devices in Africa - will it work?

Pierre van der Hoven (Founder & CEO), Tuluntulu

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Tuluntulu is a mobile content platform targeting audiences in Africa and globally with African focused content. The app can be downloaded for free from the Google Play and iOS App stores. For the end user usage is free; free to watch “TV” and Radio (no subscriptions), 100% free on Wi-Fi, with data costs only if connected via a mobile network (low data setting consumes +-50MB / hr.). The “FREE” business model is designed to maximize audience reach and engagement.

Content and Distribution / Success story or case study / Talk about success or failure in a positive way / Inspiring / Intermediate

Event: Johannesburg

Hashtags: #Tuluntulu #Mobilevideo #mobileadvertising #africancontent #mobileresearch

Best for: Content owners Advertisers Brands

Speaker country: South Africa

Questions this session will answer:

Is an African app feasible?
Will African's download app?
Does TV on mobile devices work in Africa?
What content works in Africa?

Speaker qualifications:

Pierre’s career started at the SABC where he held various financial and strategic positions. He was then a founder and key player in setting up a number of media companies including eTV (first commercial free-to-air television in RSA), YFM (largest regional radio station in RSA), Yarona FM (regional radio in Botswana), SANHU (wildlife production company), Phoenix (documentary production company) Three Blind Mice Communications (digital signage) and SA Direct – a company marketing Southern Africa using television (SKY in the UK), and online. The company focused on telling the African story internationally in the Lifestyle & Culture, Travel & Tourism and Commerce genre’s.

In 2011 Tuluntulu was launched with Pierre as its Founder and CEO. Tuluntulu is a mobile streaming platform, and video content company. Tuluntulu has unique technology designed for streaming video to mobile devices in low bandwidth or congested environments. The Tuluntulu app, downloadable from the Google Play Store, streams numerous video channels to smartphones users globally.

Supporting material:

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