RETHINKING MEDIA IN THE CONTENT MARKETING ERA

Matthew Buckland (MD & Founder), Creative Spark

Twitter, Facebook

The internet has instigated a dramatic fall in the economics of media. It’s now cheaper, faster, quicker to produce & distribute media allowing non-media companies, bloggers, one-man shows to get in on the media game. Therefore all companies are media companies and we now see massive competition for eyeballs & revenue. So we need a new paradigm to understand new landscape. Are media businesses viable? Yes: Enter the Content Distribution Network.

Content and Distribution / Keynote / Impart wisdom / Enabling / Intermediate

Event: CapeTown

Hashtags: #media #contentmarketing #onlinepublishing

Best for: media, marketers, digital & social media enthusiasts, business audience

Speaker country: South Africa

Questions this session will answer:

What is the future of media?
What is the future of advertising?
How do I understand my media and advertising business?

Speaker qualifications:

Named as one of “SA’s top 100 most influential media and advertising people” (The Annual), Matthew is an internet professional who has worked in digital for the past 20 years. He is the founder and MD of Cape Town-based digital agency Creative Spark and publisher of award-winning social media and emerging technology analysis site, Memeburn.com – companies he started in 2010.

Matthew previously worked for the BBC Online (beeb.com division) in London, and internet multi-national Naspers which owns South Africa’s largest online operation 24.com, first as the GM of Publishing, and then going on to found and head up the award-winning 20FourLabs, which went on to win the Nokia mobile app innovation challenge. At Naspers he completed a Harvard Business School Executive Education Course for future leaders with focus on online business and social networking. Prior to this he headed up online news publisher Mail & Guardian Online for seven years (co-owned by Guardian Newspapers Limited), turning the online division into a profitable entity for the first time in its history and founding the Webby Honoree-award winning Thought Leader. He’s also had stints at Avusa, Carte Blanche and iafrica.com.

In 2014 he was selected as an “Oude Meeste Master of Digital”, sitting down for an onscreen discussion with well-known actor Idris Elba to talk about being an entrepreneur and the changing digital environment. In 2011 he was listed in Destiny Magazines feature, “Power of 40: 40 Entrepreneurs under 40 doing interesting things”. He was elected to the board of the Silicon Cape, an entity that fosters startup growth in South Africa. He has also served on digital media & marketing industry bodies like the OPA and IAB (Interactive Advertising Bureau) in various capacities.

Matthew has served as a judge for various industry awards from the Bookmarks, to Social Media Week, to the Sikuvile journalism awards and the NextWeb Startup awards. He has spoken and guest-lectured on online media issues around the world, including New York, London, Berlin, Amsterdam, Ireland and Kenya. He was also proud to share the stage with Wikipedia founder Jimmy Wales in a talk on “Future Web Trends” in 2007, and Craigslist creator Craig Newmark at the IIE Goldman Sachs Global Leaders in New York in 2008.

Supporting material:

slideshare.net/matthewbuckland/


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