IMC in a Techno world

Lizre Orton (Senior Marketing Lecturer), Milpark Education

, LinkedIn

IMC is Integrated Marketing Communication. In this session we will try to address what IMC is and how you can market your business/product/brand without breaking the budget. The focus will be on innovate marketing ideas that gets the customers talking.

How To / DIY / Sessions / Impart wisdom / Inspiring / Beginner

Event: Johannesburg

Hashtags: #imc #marketingfortechno

Other speakers: N/A

Best for: Any and all entrepreneurs who struggle with marketing their business

Speaker country: South Africa

Questions this session will answer:

Basically how do we use IMC to get the word out there? What is usefull and what is not? Is it only about online, or is there a better way? This session will be about addressing marketing concerns and busting some myths about what marketing is and how we should use it.

Speaker qualifications:

Yes, I have a Masters in Marketing and teach everyday at every level form first years to MBA.


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