We live in the digital age where people spend an average of 2-5 hours on the internet daily. In the early days of e-commerce, big brands took taken advantage of digitization to target their online audience with huge budgets and expertise leaving SMEs without a fighting chance. However online forums, social media and online marketplaces are bridging the gap to provide a competitive advantage for small and medium scale enterprises.
eCommerce and Transactions / Success story or case study / Tell a story / Enabling / Intermediate
- How to successfully run an online business with little or no capital
- How to use new media to drive small and medium scale enterprises
- How to maximize a brands reach and revenue online
- How SMEs can appropriately position themselves using new technologies