The biggest barrier for developers and entrepreneurs is getting their technology in to the hands of the consumer. Women make 94% of the purchasing decisions of the households and yet tech companies are yet to explore new and interesting ways to market it to them. The discussion will be facilitated by Samantha Wright, the editor of Tech Girl, a South African tech blogged aimed at local women, and Zoe Hawkins, Content Editor for Lazygamer.net - Africa's biggest gaming website. The talk will highlight how women utilise technology as well as how we go about marketing it to them.
Content and Distribution / Dual / Tell a story / Engaging / Beginner
How do we successfully market our technology products to South African women?
How do South African women engage with technology?
Sam is not the typical "techie", she fits the profile of the average woman between the ages of 25 and 45 with a vested interest in technology and how it affects our lives. She started Tech Girl in 2014 as a place for women to find out about technology but also as a form of entertainment - some of her reviews have included fitting phones in the pockets of her skinny jeans and conducting "wine spillage" tests.
Zoe Hawkins is the leading South African female in the gaming media space. She contributes to the biggest gaming website in Africa and has in depth knowledge of the stereotypes that exist in the industry.
Samantha holds a BA Honours degree in Communication Science while Hawkins has studied at the California Institute of the Arts and holds a degree in social sciences from Maastricht University.
Together, the pair are able to impart to the audience how smart women want to be communicated with and how better to market new technology to them.