Moving digital experiences from dull to desirable

Henk Pretorius (CEO), Columinate

This talk reveals what African consumers expect from a digital experience across categories. We report on a study amongst South African, Nigerian and Kenyan consumers to establish the digital expectation commonalities and differences when engaging with different sectors. We answer questions such as: are consumers more concerned about safety of information in the area of social networking or digital finances? Which sector has the highest consumer expectations of being device agnostic? In so doing, the presentation serves as a guide for digital service providers to assist in developing offerings that truly meet the digital consumer’s expectations.

Digital Domain / Dual / Impart wisdom / Enabling / Intermediate

Event: Johannesburg

Hashtags: digitalx

Other speakers:

Michel Katuta, Head of Technology and consumer panels

Best for: Digital service providers

Speaker country: South Africa

Questions this session will answer:

Are consumers more concerned about safety of information in the area of social networking or digital finances? Which sector has the highest consumer expectations of being device agnostic?


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