The Africa Brand Index combines dozens of real-time social signals into a ranking of the top brands in Africa on social media. This talk goes through the thinking and algorithm design behind it, the operational component of capturing, storing and analyzing millions of data elements and how the index is used to help brands in Africa.
Design and Development / Solo / Impart wisdom / Engaging / Beginner
What are Africa's top brands on social media?
What are the best metrics for measuring social media?
How can big data be managed in a low-cost, highly scalable way?
I founded, grew and exited Fuseware over a 5 year period. Fuseware is one of Africa's top social analytics firms, and deals with many of the continent's top brands and agencies for social insights.