Data, algorithms and insights around Africa's top brands on social media - introducing the Africa Brand Index

Michal Wronski (Business Development Manager), Ornico

Twitter, LinkedIn

The Africa Brand Index combines dozens of real-time social signals into a ranking of the top brands in Africa on social media. This talk goes through the thinking and algorithm design behind it, the operational component of capturing, storing and analyzing millions of data elements and how the index is used to help brands in Africa.

Design and Development / Solo / Impart wisdom / Engaging / Beginner

Event: Johannesburg

Hashtags: #africabrandindex

Best for: Developers, entrepreneurs

Speaker country: South Africa

Questions this session will answer:

What are Africa's top brands on social media?
What are the best metrics for measuring social media?
How can big data be managed in a low-cost, highly scalable way?

Speaker qualifications:

I founded, grew and exited Fuseware over a 5 year period. Fuseware is one of Africa's top social analytics firms, and deals with many of the continent's top brands and agencies for social insights.

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